Taste of Chashni Sweets of Punjab

Fresh Daily

Chashni began with humble beginnings in 2021, founded by two brothers, Ali and Aamir, with a shared passion for bringing authentic, traditional mithai to the heart of East London.

Starting with their very first store on Ilford High Street, they set out with a simple vision — to serve the local community with sweets that capture the true taste, warmth, and heritage of the Indian subcontinent. What began as a small venture quickly became something more meaningful: a place where tradition meets quality, and every sweet tells a story.

Driven by family values and generations of craftsmanship, Ali and Aamir have worked tirelessly to celebrate cultural heritage through mithai — a timeless delicacy that brings people together during life’s most cherished moments. Every recipe reflects authenticity, care, and a deep respect for tradition.

Through dedication and the support of their community, Chashni has grown into a recognised and loved brand — proudly known as “The Taste of Punjab.” Today, the journey continues as they expand their presence, staying true to their roots while sharing their passion with even more people.